STMicroelectronics' core business is designing and producing chips that are foundational to our electronics-enabled world, from smart homes & cities, mobility, industries & workplaces, healthcare & wellness – and of course, AI.

My studio worked with another agency to develop a tentpole experience that communicates the ubiquity of STMicro's technology in our everyday lives and welcomes guests into their CES event, where over 60 advanced technology demos were presented.

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The framework for our concept was two arena-sized LED displays to surround a rotating sculpture installation. Each display played separate versions of the main video and synced to the sculpture installation's rotation for transitions between each chapter of the video.

The art direction phase of the project for my studio was mostly about consulting on video footage selection, 3D development for photorealistic scenes, and exploring different styles for motion graphics to pair with the videos.

The artifacts below are slides from our process for choosing footage for video chapters and selecting the motion graphics direction.

After settling on the art direction, the next job was producing motion graphics for each video and programming camera moves to generate CGI footage from the Unreal 3D assets we built.

For motion graphics, I created an impromptu pipeline that consisted mostly of After Effects motion templates to make it much easier and faster to generate the 100-plus motion graphics elements for the project.