BCG Digital Ventures
Innovation Sprint: help develop a collection of emerging tech product ideas for Hyundai
I worked with a BCG Digital Ventures engagement team to help design forward-leaning product concepts to pitch to Hyundai. I contributed design strategy, branding, user journeys, and prototypes for experiences that exploit emerging technology such as autonomous retail, frictionless payment, blockchain finance, and big data in retail.
Brand Design
Product Experience Journeys
Pitch Decks

Brand Design

Early in the sprint, I worked with a BCG DV designer and the client to develop brand identities for each of the venture concepts.

Experience Journeys

A key piece of the final presentation were these user journeys that I created for the team. These were 5ft x 3ft prints hung on a wall in the venture immersion room for the client's executive team.
Restaurant Reservation Management Service
Autonomous Retail
Real Estate Platform
Frictionless Payment Management Infrastructure


Another key element in the venture immersion room were the interactive prototypes that I put together for each venture's product. These are four of the eight prototypes that were presented.
Autonomous Retail Mobile App
Restaurant Reservation App
Home Buying Website
Sales Rep Mobile App

Concept Pitch Deck

I also contributed analyses and content for the venture pitch decks that were delivered at the end of this innovation sprint.